{"id":2241,"date":"2026-08-12T13:55:14","date_gmt":"2026-08-12T18:55:14","guid":{"rendered":"https:\/\/tartinadespunch.com\/?p=2241"},"modified":"2026-08-12T14:35:05","modified_gmt":"2026-08-12T19:35:05","slug":"taxe_meta_google","status":"publish","type":"post","link":"https:\/\/tartinadespunch.com\/en\/taxe_meta_google\/","title":{"rendered":"The digital services tax isn't dead! You're the ones paying it!"},"content":{"rendered":"<div class=\"n6owBd awi2gc translation-block\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAIBxAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">I\u2019m not talking about the federal tax that was scrapped. I\u2019m talking about an invisible tax, paid indirectly to Meta and Google, which accounts for nearly <strong class=\"rQesXe MPyX\" data-sfc-cp=\"\u201c\u201d\" data-sfc-root=\"\u201cep\u201d\" data-complete=\"\u201ctrue\u201d\" data-processed=\"\u2018true\u2019\" data-copy-service-computed-style=\"font-family: \u201cGoogle Sans\u201d, Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">25% of the price<\/strong> of your everyday products. This tax is rising much faster than inflation: <strong class=\"rQesXe MPyX\" data-sfc-cp=\"\u201c\u201d\" data-sfc-root=\"\u201cep\u201d\" data-complete=\"\u201ctrue\u201d\" data-processed=\"\u2018true\u2019\" data-copy-service-computed-style=\"\u201cfont-family:\">16% last year<\/strong>.<!--TgQPHd|||[]--><\/div>\n<div class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><!--TgQPHd|||[]--><\/div>\n<h2 class=\"otQkpb\" role=\"heading\" aria-level=\"3\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 20px; font-weight: 600; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">The Downward Spiral of Social Media Platforms<!--TgQPHd|||[]--><\/h2>\n<div class=\"n6owBd awi2gc translation-block\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAICBAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Cory Doctorow describes the planned deterioration of the digital platforms we know so well as <strong>\u201censhittification\u201d<\/strong>. These platforms start out by serving users, offering free services that people enjoy. Then, they open up to businesses, offering them visibility on favorable terms. <strong>Ultimately, the platforms serve their own interests\u2014and those of their billionaire founders<\/strong>\u2014by exploiting a captive audience. Unfortunately, we have now reached this stage.&lt;!--TgQPHd|||[]-<\/div>\n<div class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><!--TgQPHd|||[]--><\/div>\n<h2 class=\"otQkpb\" role=\"heading\" aria-level=\"3\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 20px; font-weight: 600; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Skyrocketing Digital Advertising Costs<!--TgQPHd|||[]--><\/h2>\n<div class=\"n6owBd awi2gc translation-block\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAICRAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">As everyone knows, if you don\u2019t pay anything to use these platforms, it\u2019s because you\u2019re the product. <strong>Especially your attention!<\/strong> And Meta, like Google, sells your attention to the highest bidder. And it keeps getting more and more expensive:<!--TgQPHd|||[]--><\/div>\n<ul class=\"KsbFXc U6u95\" data-sfc-root=\"ep\" data-ved=\"2ahUKEwiC0fWwxJuWAxW-tYkEHUhPEGoQ-7AUegYIAAgKEAA\" data-hveid=\"CAAIChAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">\n<li style=\"list-style-type: none;\">\n<ul class=\"KsbFXc U6u95\" data-sfc-root=\"ep\" data-ved=\"2ahUKEwiC0fWwxJuWAxW-tYkEHUhPEGoQ-7AUegYIAAgKEAA\" data-hveid=\"CAAIChAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">\n<li class=\"Z1qcYe translation-block\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAIChAB\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><span class=\"iNqyIf\" data-sfc-cp=\"\u201c\u201d\" data-sfc-root=\"\u201cep\u201d\" data-complete=\"\u2018true\u2019\" data-copy-service-computed-style=\"\u201cfont-family:\"><strong class=\"rQesXe MPyX\" data-sfc-cp=\"\u201d\u201c\" data-sfc-root=\"\u201dep\u201c\" data-complete=\"\u2018true\u2019\" data-copy-service-computed-style=\"\u201dfont-family:\">A 260% increase<!--TgQPHd|||[]--><\/strong> over the past 9 years (2). Inflation accounts for only 30% of this staggering total (3)!<!--TgQPHd|||[]--><\/span><!--TgQPHd|||[]--><\/li>\n<li class=\"Z1qcYe translation-block\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAIChAC\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><span class=\"iNqyIf\" data-sfc-cp=\"\u201c\u201d\" data-sfc-root=\"\u201cep\u201d\" data-complete=\"\u2018true\u2019\" data-copy-service-computed-style=\"\u201cfont-family:\">And this growth shows no signs of slowing down: an increase of <strong class=\"rQesXe MPyX\" data-sfc-cp=\"\u201d\u201c\" data-sfc-root=\"\u201dep\u201c\" data-complete=\"\u2018true\u2019\" data-copy-service-computed-style=\"\u201dfont-family:\">16% since last year<!--TgQPHd|||[]--><\/strong>! (4). <!--TgQPHd|||[]--><\/span><!--TgQPHd|||[]--><\/li>\n<li class=\"Z1qcYe translation-block\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAIChAD\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><span class=\"iNqyIf\" data-sfc-cp=\"\u201c\u201d\" data-sfc-root=\"\u201cep\u201d\" data-complete=\"\u2018true\u2019\" data-copy-service-computed-style=\"\u201cfont-family:\">In the food sector, the situation is even worse, with costs higher by <strong class=\"rQesXe MPyX\" data-sfc-cp=\"\u201d\u201c\" data-sfc-root=\"\u201dep\u201c\" data-complete=\"\u2018true\u2019\" data-copy-service-computed-style=\"\u201dfont-family:\">41%<!--TgQPHd|||[]--><\/strong> compared to the average across all industries (5).<!--TgQPHd|||[]--><\/span><!--TgQPHd|||[]--><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!--TgQPHd|||[]--><\/p>\n<div class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><!--TgQPHd|||[]--><\/div>\n<h2 class=\"otQkpb\" role=\"heading\" aria-level=\"3\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 20px; font-weight: 600; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">How Digital Platforms Force Users to Buy Their Ads<!--TgQPHd|||[]--><\/h2>\n<div class=\"n6owBd awi2gc translation-block\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAICxAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">At the same time, platforms <strong>are reducing the reach of businesses\u2019 organic posts.<\/strong> It\u2019s estimated that unless you pay for advertising, Meta will show your posts to <strong>fewer than 2% of the followers<\/strong> of your business page. If your business has 1,000 followers, that means only about 15 to 20 people will see your posts appear in their news feed\u2014even though those 15 to 20 people have, by following you, <strong>indicated that they\u2019re interested in what your brand has to say<\/strong>.<!--TgQPHd|||[]--><\/div>\n<div class=\"n6owBd awi2gc translation-block\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAIDBAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">A Quebec-based marketing agency that I respect recommends spending the equivalent of <strong>25% of sales<\/strong> of your products and services on Meta advertising (Facebook and Instagram) (6). Do you realize that companies are being asked to <strong>pour 25% of everything they sell into the pockets of Meta and Google?<\/strong> Because you\u2019ve become <strong>hard to reach and hard to engage<\/strong>, overwhelmed by content that\u2019s all vying for your precious attention.<!--TgQPHd|||[]--><\/div>\n<div class=\"n6owBd awi2gc translation-block\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAIDRAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">That\u2019s why I\u2019m daring to talk about a tax. It works the opposite way of the digital services tax: rather than these platforms paying even a little for your services (health care, education) through a tax to the government, <strong>it\u2019s you who are financing these mega-corporations and their excesses<\/strong>. You do this every day by buying products that have to spend money on advertising just to stay in business.<!--TgQPHd|||[]--><\/div>\n<div class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><!--TgQPHd|||[]--><\/div>\n<h2 class=\"otQkpb\" role=\"heading\" aria-level=\"3\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 20px; font-weight: 600; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Punch Spreads Refuses this System<!--TgQPHd|||[]--><\/h2>\n<div class=\"n6owBd awi2gc translation-block\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAIDhAA\" data-complete=\"true\" data-processed=\"true\" aria-owns=\"action-menu-parent-container\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">At Punch, we refuse to funnel a 25% advertising tax into our jars. We charge a fair price for our spread because <strong>100% of your money goes toward organic fruit, the expertise of our artisans, and reducing sugar<\/strong>, not into the coffers of Silicon Valley. Our secret formula is word of mouth and quality on the plate.<\/div>\n<h2 data-sfc-root=\"ep\" data-hveid=\"CAAIDhAA\" data-complete=\"true\" data-processed=\"true\" aria-owns=\"action-menu-parent-container\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Sources et r\u00e9f\u00e9rences du texte<\/h2>\n<div data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAIDhAA\" data-complete=\"true\" data-processed=\"true\" aria-owns=\"action-menu-parent-container\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">\n<ul>\n<li>Explanations provided <a href=\"https:\/\/www.linkedin.com\/pulse\/enshittification-political-economy-platforms-dr-richard-hudson-miles-6t0pe\/\">here<\/a>.<\/li>\n<li>Les donn\u00e9es exactes de Co\u00fbt d\u2019Acquisition Client (CAC) ou Co\u00fbt par Mille Impressions (CPM) sont pr\u00e9sent\u00e9es <a href=\"https:\/\/ltvcacbook.com\/blog\/cac-benchmarks-2026\">here<\/a><\/li>\n<li class=\"translation-block\">Changes in the basket of goods and services from <a href=\"https:\/\/www.banqueducanada.ca\/taux\/renseignements-complementaires\/feuille-de-calcul-de-linflation\/\" target=\"_self\">Statistics Canada<\/a>.<\/li>\n<li>Selon les marchands de Shopify, tel que pr\u00e9sent\u00e9 <a href=\"https:\/\/www.ringly.io\/blog\/ecommerce-customer-acquisition-cost-statistics-2026\">here<\/a>.<\/li>\n<li class=\"translation-block\">The Customer Acquisition Cost (CAC) is <a href=\"https:\/\/novoads.ai\/en\/blog\/what-is-cpa-cost-per-acquisition\" target=\"_self\">$49.49, compared to an average of $35<\/a> in other sectors.<\/li>\n<li class=\"translation-block\">Right in the middle of a general recommendation of <a href=\"https:\/\/growwithba.com\/blog\/how-much-ecommerce-spend-ads\" target=\"_self\">15% to 35%<\/a>.<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ce n\u2019est pas de la taxe f\u00e9d\u00e9rale abandonn\u00e9e dont je parle. C\u2019est d\u2019une taxe invisible, vers\u00e9e indirectement \u00e0 Meta et Google, qui p\u00e8se pour pr\u00e8s de 25 % du prix de vos produits de tous les jours. Cette taxe augmente beaucoup plus vite que l&#8217;inflation : 16 % l&#8217;an dernier. L\u2019\u00e9volution vers le pire des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"iawp_total_views":7,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/tartinadespunch.com\/wp-content\/uploads\/2026\/08\/Illustration-Taxe-Meta.avif","_links":{"self":[{"href":"https:\/\/tartinadespunch.com\/en\/wp-json\/wp\/v2\/posts\/2241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tartinadespunch.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tartinadespunch.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tartinadespunch.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tartinadespunch.com\/en\/wp-json\/wp\/v2\/comments?post=2241"}],"version-history":[{"count":5,"href":"https:\/\/tartinadespunch.com\/en\/wp-json\/wp\/v2\/posts\/2241\/revisions"}],"predecessor-version":[{"id":2247,"href":"https:\/\/tartinadespunch.com\/en\/wp-json\/wp\/v2\/posts\/2241\/revisions\/2247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tartinadespunch.com\/en\/wp-json\/wp\/v2\/media\/2242"}],"wp:attachment":[{"href":"https:\/\/tartinadespunch.com\/en\/wp-json\/wp\/v2\/media?parent=2241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tartinadespunch.com\/en\/wp-json\/wp\/v2\/categories?post=2241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tartinadespunch.com\/en\/wp-json\/wp\/v2\/tags?post=2241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}